The Source

1. Choose a source of information that you use regularly.  If this is a source that you use and trust, you must be having a preferred reading to either its content or the company itself. What about this source is appealing to you?

To get information about what is going on in the world, I like to watch the CTV news. This source is appealing to me because it is an easy and convenient way for me to obtain this information. It is easy and convenient since they are straight forward and I can get updated on current events within an hour

2. Research your source. Try to answer as many of the following questions as possible (this may take some time and effort)

a. Who owns your source? Is it owned by a larger company? Is it privately owned or traded on the stock market? Who owns the most stock? Try to find the overall parent company.


The Woodbridge Company owns 40% 
Ontario teachers pension plan owns 25%
Torstar owns 20% 
BCE owns 15%

b. Who is the head of your source? This could be a CEO or head editor. Ultimately, who is the boss? Provide some detail about this person.

Ivan Fecan is president of CTV, and Kevin Crull is the co-president.

c. What are the commercial implications of your source? How do they make money?

The commercial implications of my source is that since they are supported by certain companies, those companies have a say in what is published. An example is that since the ontario teachers pension plan owns 25% of CTV, they could have social implications regarding the public's opinion on teachers.