Monday, June 3, 2013

Construction in the media


Even Though Jessica looked good before, I was surprised at the amount of changes that had been made. From the lighting, skin tone, hair length background  etc. Almost everything from the original picture had been modified or changed. Considering she is typically portrayed as one of the most sexiest woman alive  The modified aspect that shocked me the most, where the changes made to her body.The modifications made to her body changed her overall body type. Even the position to her head was changed, along with her facial structure.  I would have never guessed from the finished picture the extent of the changes made.


Although this image has also been modified I did not feel that how McDonalds advertised this burger was unethical or wrong. I feel that the company was only showing the burger in its best light. Unlike some other modified images, this doesn't change the message or have any negative consequences, such as feeling self conscious about yourself. Likewise, the company was using all the same ingredients found in your burgers, unlike other companies who aren't even using the product they are advertising (for example mascara ads).

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